The Price Isn’t Too High. The Promise Is Too Vague.

The Price Isn’t Too High. The Promise Is Too Vague.

Why people aren’t buying — and what your offer needs to say instead.

You launch.
You post.
You email.
You explain.
You open the doors to your membership or subscription and wait.

A few people trickle in.
A few others ask for a discount.
A few more say, “This sounds amazing… but it’s not the right time.”

And then — the quiet voice creeps in.

“Maybe I’m charging too much.”

So you tweak the price.
Lower the barrier.
Add bonuses.
Stack the offer.

And still — the sign-ups feel sluggish.

Here’s what’s probably true:

Your price isn’t the problem.
Your promise is unclear.

People will pay for what they understand.

They’ll pay more for what they trust.

Not just trust you.
Trust the result.

They don’t need a cheaper price.
They need to know:

• What will change if I join?

• How will I feel differently 30 days from now?

• What will I actually be able to do — that I can’t do now?

• Will this support me when I’m busy, tired, scared, behind?

And most importantly:

Why this offer — and why now?

If you can’t answer that with precision, neither can they.

Vague promises create pricing pressure.

If your offer copy says:

• “Grow your business with ease”

• “Shift your mindset”

• “Feel supported”

• “Get everything you need to succeed”

• “Step into your power”

It may sound nice.
But it doesn’t feel specific enough to invest in.

At a lower price point? People might gamble.

But if you’re building a premium hybrid subscription — with recurring value and a high-trust container — vague language won’t carry the weight.

Clarity reduces resistance.

Here’s what clarity sounds like:

• “In the first 30 days, we’ll help you choose a single offer to systematize — so you stop rebuilding every month.”

• “Every week, you’ll receive one message prompt designed to increase your email engagement by 15% or more.”

• “You’ll leave each live call with a clear decision made — no more circling.”

• “We help you identify and resolve one recurring belief that keeps you undercharging.”

It’s not just a promise.
It’s a picture.

And it’s one your ideal client can see themselves inside of.

Your pricing isn’t too high — it just lacks proof.

Not case studies or testimonials (though those help).
Proof of transformation.

Show me:

• The before

• The after

• The during

• And the why it matters

Too many business owners charge premium prices for offers that sound like poetic invitations — but not strategic decisions.

You can be warm and precise.
You can be emotionally resonant and measurable.

In fact — that’s what premium requires.

A premium offer needs a premium promise.

Not more content.
Not more stuff.
Not more hand-holding.

Just a result I believe in.
Delivered by someone I trust.
Inside a model that supports my pace.

And if that’s what you’re building?

Then your price is already justified.

You just need to show me why it matters now — not “someday when I have time.”

Final thought

If people say the price is too high — pause.
But don’t lower it.

Look at your language.
Look at your clarity.
Look at how easy it is to understand your offer without needing to decode it.

Because people don’t resist price.
They resist uncertainty.

And when your promise becomes clear?

You don’t have to defend the number.

You just have to deliver what you said you would — in a way they can see before they ever click “buy.”

That’s the price of trust.
And it’s worth every cent.