How to Start Building the Three-Three-Three Business
How to Start Building the Three-Three-Three Business
The first 3 steps toward more revenue, more freedom, and more time to enjoy your life.
So maybe you read the last article and something clicked.
You saw yourself in that vision:
Three days a week.
Three hours a day.
Three team members or less.
And a thriving, $300,000/month business that runs with rhythm and heart.
You saw a version of you that’s well-rested.
Well-compensated.
And deeply connected to your work without being consumed by it.
And now, you’re wondering:
Where do I begin?
Let’s keep it simple.
Let’s walk through the first three steps toward building your version of the Three-Three-Three Model.
This isn’t about rushing.
It’s about realigning.
You’re not just scaling.
You’re creating a business that fits the life you actually want to live.
Step 1: Define the One Thing You Want to Be Known For
If you want to simplify your business, you have to simplify your promise.
Ask yourself:
What’s the one transformation or outcome I want to be known for?
What do people come to me for already?
What could I deliver consistently, joyfully, and at scale — without it draining me?
You don’t need ten offers.
You need one clear offer that works.
Your subscription + community model should be built around that core result — the thing your people care about most and are willing to pay for again and again.
Let that one offer carry the weight.
Everything else? Optional.
Step 2: Streamline Your Delivery
If you want to work three hours a day, your systems need to do the heavy lifting.
This doesn’t mean creating something cold or robotic.
It means designing a delivery rhythm that’s repeatable, relational, and resilient.
Ask:
What can be automated, templatized, or scheduled in advance?
Where am I overcomplicating the experience?
What parts of my delivery feel high-maintenance — and could feel lighter?
Examples:
Swap weekly Zoom calls for monthly live Q&As + office hours
Use a curated content vault instead of creating something new every week
Create onboarding journeys that run on their own, with warmth and clarity
You’re not removing the human touch.
You’re protecting it — by removing the chaos around it.
Step 3: Design for the Right Clients, Not More Clients
The Three-Three-Three Model doesn’t require 10,000 people.
It requires the right people — the ones who are aligned with your values, ready for the transformation, and thrilled to be part of your world.
Your marketing shifts from “look at me” to “this is what we do here — and if it’s for you, you’ll feel it.”
This means:
You create clear boundaries and bold positioning
You attract fewer people — but higher-retention clients
You set prices that reflect the depth of the transformation, not the volume of deliverables
When the right people come in?
They stay.
They engage.
They refer.
They don’t need convincing — because they already feel the clarity in what you offer.
Final Thought
These three steps —
clarify the offer, streamline the delivery, attract the right people —
are the foundation of your freedom.
You don’t have to build everything today.
You just have to begin.
Start where you are.
Refine what’s already working.
And move toward the vision of your business as something that supports your life — not something you survive.
You’re not building for hustle.
You’re building for longevity.
For joy.
For peace.
And yes — for profit that feels earned and easeful.
The Three-Three-Three Model isn’t just possible.
It’s yours, if you want it.
And the first steps?
You’re ready for them. Right now. Let’s go.