Don’t Shrink

Don’t Shrink

Your light belongs here.

It’s heartbreaking how often we’re asked to make ourselves small.

To tone it down.
To be “professional.”
To seem more marketable, more palatable, more like what people expect.
To soften our voice.
To round our edges.
To dim the parts of us that feel too bright, too real, too bold.

And for what?

Approval?
Safety?
Sales?

Here’s the truth:

You were never meant to be small.

You are not too much.

You are exactly enough.

Your joy? That’s medicine.
Your charisma? That’s magnetism.
Your wisdom? That’s earned.
Your authenticity? That’s your brand.

You didn’t build a business so you could act like someone else.

You built a business so you could lead from who you are.

And who you are is not a liability.
It’s not something to hide behind your rates, your logo, or your “about” page.
It’s your advantage.

Your humanity is what makes you trustworthy.

Your story is what makes you unforgettable.

Your energy — the way you light up when you talk about your work —
is not a distraction from your business.
It is your business.

And the people you’re here to serve?
They’re not looking for a script.
They’re looking for you.

The real you.
The unfiltered, grounded, heart-centered, full-color version of you.

The version that doesn’t apologize for her joy.
That doesn’t over-explain her genius.
That doesn’t shrink to fit the algorithm.

Here’s what shrinking sounds like:

“I just want to make sure this is okay…”
“I hope this doesn’t come off the wrong way…”
“Sorry for the long message…”
“I’m still figuring this out…”
“I’m not an expert but…”

Let’s stop there.

Let’s rewrite that.

Here’s what expanding sounds like:

“I know what I bring to the table.”
“I created this offer with integrity.”
“I’m proud of this.”
“I trust myself.”
“I don’t need to explain who I am — I embody it.”

That version of you —
The one who speaks clearly.
Moves boldly.
Leads gently.

That version is the one who grows your business.
That version is the one who changes lives.

Let her speak.
Let her lead.

You don’t have to contort yourself to be seen.

You don’t have to market like someone else.
You don’t have to mimic a tone that makes your stomach twist.
You don’t have to water down your voice to be chosen.

The people who are meant for you will recognize your light.
They’ll feel it.
They’ll trust it.
And they’ll say yes — not in spite of your fullness, but because of it.

Final thought

If you’ve been dimming yourself to fit into someone else’s version of “success,”
this is your permission to stop.

This is your invitation to remember:

You’re not here to shrink.
You’re here to shine.

You’re not here to impress.
You’re here to express.

You’re not here to explain your magic.

You’re here to live it — without apology, without justification, and without asking for permission.

Let your business reflect your full self.
Let your presence lead.
Let your light fill the room.

It’s not too much.

It’s exactly right.