Don’t Niche Down. Take Up More Space.

You’ve heard it a thousand times:

"Pick a lane. Get specific. Niche down."

And yes—there’s value in clarity. In coherence. In being known for one powerful thing.

But let’s be honest.
If you’re earning $300K or more, you’re not confused about what you do. You’re wrestling with something far more important:

How do I evolve without shrinking?
How do I expand without becoming a commodity?

Here’s a surprising truth most don’t say out loud:
The more successful you become, the more dangerous it is to follow best practices.

Because best practices lead to sameness.
Sameness leads to comparison.
Comparison leads to price wars.
And price wars? They’re how you become replaceable.

What works instead?

Category distortion. Category defiance. Category invention.

It’s not about “finding your niche.” It’s about owning the room.

Not by being louder. But by being truer.

Truer to your values.
Truer to your vision.
Truer to the future you want your clients to live inside of.

Your business model can do more than make money. It can shift expectations. It can set new norms. It can render outdated approaches irrelevant.

So if you’re tired of templates...
If you’ve outgrown formulas that worked for someone else in a different market at a different time...

Try this instead:

• Package your offers in a way that makes the old way feel inconvenient.

• Name your frameworks so precisely no one else can touch them.

• Infuse your delivery with so much soul it stops feeling like a “program” and starts feeling like a movement.

Don’t niche down.

Take up more space.
Design the system no one sees coming.
Let your clients walk away thinking:
“I didn’t even know this was possible.”

That’s not rebellion for rebellion’s sake.
That’s what leadership looks like.

Want help architecting a business that can’t be copied?
Let’s build the system that only you could deliver.