Close Sales with Facebook Messenger Bots

Ready to increase your revenue and close more sales? Facebook Messenger Bots can be a game changer for businesses looking to grow.

Facebook Messenger bots (also called chatbots) are a great way to decrease the amount of time between a customer reaching out and receiving help from your company.

What are Facebook Messenger bots?

Facebook Messenger Bots provide an on-demand way for customers to communicate with your company. You can easily track engagement, conversions, and more within the platform! You can also build bot campaigns that work around customer's busy schedules by allowing them to message you 24/hrs a day!

What are the benefits of using Facebook Messenger chatbots on your website?

The Bot can answer basic customer service questions. Even if you have your return policy, questions about your group coaching program, or other questions written on your website and sent in customer emails, people sometimes miss this info, don’t know where to find the info, or just want a reassurance before they make a purchase. A chatbot can answer these simple questions for you or can direct customers to the FAQ page on your site. Chatbots can also provide order tracking information in a timely fashion.  Which would you prefer as a customer: calling an impersonal number and getting stuck in a voice mail prison waiting for a real person or tracking your order with the help of a chatbot?

The Bot can save you money by eliminating the need for an actual sales assistant.

The Bot is more scalable than real people - automate your chats and scale them as high as needed to provide optimal customer service.

A Facebook Messenger chatbot allows customers on your website / app direct access to a virtual personal assistant or 'sales assistant' via chat, that is capable of delivering an automated personalized experience at scale.

A Facebook Messenger chatbot can be used for marketing purposes - send targeted messages to customers based on their behavior and preferences. Use the data collected through your bot's interactions to personalize future campaigns across all channels (web, email, social).

4 Steps to set up your own Facebook chatbot.

Step one: choose your bot platform. Be aware that there are many options and you should consider which best fits with what you want to accomplish. Here are 7 Chatbot Platforms:

• Many Chat https://manychat.com/

• MobileMonkey https://mobilemonkey.com

• ZoConvert https://www.zoconvert.com

• Chatfuel https://chatfuel.com

• Intercom https://www.intercom.com

• Wigzo https://www.wigzo.com/messenger-marketing/

• Activechat https://activechat.ai

As with any good tool, you have lots of vendors to choose from. The good news is that nearly all of them offer both paid and free levels, so go ahead and test a few out! However, it’s important to do your due diligence, ask a lot of questions about each platform, and test each one yourself; otherwise your customers may be turned off by this technology and you’ll end up wasting money.

Step two: create the chatbot using your chosen platform and set up a Facebook page for it to work on.

Step three: connect your bot with email or/and SMS, choose which messages should be sent automatically, add buttons that will lead users straight into following actions you want them to do (e.g. call you, request a web demo) and the chatbot is good to go.

Step four: make sure your Facebook page has all necessary information (e.g. description of company services, price list), choose which posts should be displayed on it and engage with people who are interested in what you offer!

How can I use Messenger bots to close sales?

This is a question many marketers and entrepreneurs have, but the truth is it isn't as easy as you might think. The main reason for this is there are several factors at play when creating a Messenger bot. First off, your brand needs to be represented well across all social media channels—and that includes Facebook itself.

Therefore you are encouraged to run a few Facebook ads to test interest in bots before fully investing time and resources into creating one. If your ad gets positive response, then create a bot that speaks directly to those people's needs.

If this process is done correctly, then it should be relatively easy to get people using your Messenger bot—and actually buying the product or service you provide.

The 1-800-FLOWERS chatbot is built primarily to sell products. This process is streamlined through the bot and is easier to browse, order, and enter billing information than even going straight to their website. The Domino’s Pizza chatbot also allows you to place your food order with ease. 

It’s amazing how much technology can help us in our day-to-day lives. Now, with Facebook Messenger bots, you can easily close sales on your website without having to stop what you are doing and go back into the store or page that is selling your product.

What has been one thing about using Chatbots that surprised you? What other benefits have you seen when implementing these bots into marketing strategy?

Post updated 10 April 2021