Create Incredible Customer Experiences Using Facebook Challenges

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What is a Facebook challenge?

A Facebook Group Challenge is an activity that motivates people to interact with your brand or upcoming event.Facebook is an excellent tool for sharing content and interacting with followers, but it’s also a good way to drive traffic, build awareness and foster engagement..

The benefits of doing this include: people participating more in activities; sharing it with their friends who may also join the challenge; and receiving testimonials that can be shared on your page(s). Additionally, you will know exactly what type of posts work better than others depending on how many likes and engagement each post has.

Challenge ideas can range from simple ones like “the most creative selfie” where participants must upload their selfies tagged #selfiechallenge so everyone knows the account responsible for creating them (this goes for any other type of challenge), to more complicated ones where you need additional resources like the help of an influencer or a videographer.

You can also do challenges related to your products/services, for example get people involved by asking them what are their favorite features in each product and create unique content about it.

Tips for creating a successful Facebook challenge:

It's all about engagement and interaction between brands and consumers. Make it fun, interactive, engaging and rewarding so that you can reach even more new people online - bring your business to the next level by using challenges on Facebook!

Don't forget about keeping things short and sweet so that they don’t lose interest in filling out the form. If there is no reward involved then make sure to create an “engaging question/contest/quiz” because this will encourage them to share their entry with friends which increases exposure of not only your brand but also participation numbers as well (which means free advertising)! Lastly, keep things simple – just have fun with it!

What Are The Benefits Of Creating a Facebook Challenge?

The 5 benefits that come from creating a challenge on Facebook:

  • The biggest reason is that it increases your brand awareness and boosts engagement. When you run a challenge, customers get to interact with the posts on Facebook by completing certain tasks. This will allow them to like, comment or share these posts which can be seen by their friends and family members who might not have been following the business prior to this challenge.

  • Creates viral exposure - It also gives businesses an opportunity for some advertising as well because challenges are shared across different platforms such as Instagram and Twitter too! Since they're increasing visibility of your company's name online, people may even think about visiting your website or location in real life. By doing this over social media, it's a great way to get customers interested and excited about your company.

  • Motivates users (in doing something) - Video challenges, Bio challenges, Pitch challenges, Asking for the sale challenges, lead generation challenges and the like all get people out of their comfort zone and into the habit of running their business like a business.

  • Provides extra income - You can charge a nominal fee to participate in your challenge or you can let the participants know in advance that this is a sneak peek or demo offering of what it would be like to work with you in a more robust offering.

  • Facebook challenges can be an easy way for businesses to seek out new opinions. Since customers are completing tasks like sharing posts or tagging their friends in comments, these actions will provide companies with some insight as to who those people are and what they think of your products/services etc.. Businesses may even find opportunities such as contests through this method! It can help them determine which product lines need improvement, if there could be more services offered than just one thing and also give ideas for future marketing campaigns too. As mentioned earlier, running a challenge helps increase customer engagement so all responses should definitely be read over carefully.

4 Ways That You Can Run A Facebook Challenge That Will Engage Your Audience

  • Reward The Winner: One great way to get people involved in your challenge is by rewarding the winner. This will not only create a sense of competition, but also incentivize more people to participate and engage. You can offer an incentive such as bragging rights or even prizes like gift cards! Make sure that you reward the winners publicly on Facebook so everyone knows who won and what exactly they were rewarded with for participating in the first place! It's important to make this process easy too; using apps like Wishpond can help automate this process and ensure that it goes off without a hitch every time!

  • Be Creative: Don't just think about rewards when creating challenges on Facebook though; instead come up with creative ways to encourage engagement. Offering up unique prizes like gift cards or special experiences can help incentivize more people to join in on your Facebook challenge because the reward will be that much better!

  • Hype It Up: Make sure you put a lot of effort into hyping up and promoting your contest before, during and after it's over as well! Create an event page for it so that everyone who is participating knows exactly what they're getting themselves into; this way they don't feel duped by their involvement once all is said and done. You should also use tools such as Wishpond to really push engagement numbers high with giveaways, contests and sweepstakes leading up to the final outcome too- not just when everything has already been decided upon!

  • Use Social Media: One last way to get more people involved and engaged in your Facebook challenge is by using social media. If you tag friends, family or stakeholders who might be interested in participating it can help attract a larger audience too! Make sure that when they enter the contest though, their names are recorded so we know exactly who has joined and what number of participants there were once everything comes to an end. You also want to promote this on all of your social platforms like Twitter and Instagram as well; ask others to repost for even bigger exposure!


Are There Any Downsides to Using A Facebook Challenge?

The only downside to using a Facebook challenge is that it will not be for everyone. And that is perfectly ok. Some people do not have the time or are even afraid of being visible online, so they would never participate in an online challenge.

However, the entire point of the challenge is to grow your visibility as someone who can help your ideal client solve a problem and/or achieve or accomplish a goal. A challenge is a marketing tactic, NOT the only communication channel to reach your ideal client :-)

This blog post mentions several benefits for you should you decide to run challenges on Facebook. It will help you boost engagement with customers and increase your brand's visibility online which is why it has become an increasingly popular option when running marketing campaigns. Challenges also give your company a chance to get opinions from different people so you know what areas of your business and offers are in need of improvement.

If you want more information about this topic or how Kadena Tate can assist your business further, please join the Women's Circle of Joy. We would love to grow with you!

Kadena Tate
Hi! I am Kadena Tate. As a revenue strategist and subscription business model designer, I empower women small business owners to scale with subscriptions and unlock their path to riches.
https://www.kadenatate.com
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