Marketing Basics for Women Who Hate Marketing

Over the years, I’ve observed that women tend to think of marketing in a negative light. They have a hard time talking about themselves and often take modesty to extremes.  Humility is one thing but putting yourself down is quite another. If you want your business to succeed, marketing is required. 

No ifs, ands, or buts. 

Marketing is simply exposing your business to as many people as possible. The whole point of marketing your product and service offering is to share with others that you have valuable solutions to their problems. If you believe in your business, and more importantly in yourself, then allow me to remind you that marketing your business can be done without hype or fluff. Please give yourself the gift of marketing with ease and joy. 

Five ways you can market your business

Visually market your business

It would be a mistake for you to ignore the power of marketing on the internet. You have probably heard of both Instagram and Pinterest as social media sites, but if you didn’t know, they are also incredible marketing tools for your business.

You could take pictures of your events, live talks, products, mentoring sessions, and put the pictures with an idea of you have on these sites. If the picture is beautiful and the idea benefits people, your simple picture could spread quickly, giving you more exposure.

Not to mention, capturing your work visibly sends the message that people trust you, hire you, and you deliver value. A picture is worth a thousand words!

Work with other people who work with your target market.

You could guest blog on other women’s sites, create mastermind group projects, be interviewed or interview other thought leaders, give a speech at a live event, or any other idea where you are leveraging other people’s audiences to share your idea with.

Create valuable free products to share.

Free products or videos can spread quickly. Take one of your actionable ideas, package it into a quick product, and distribute it through as many channels as possible. People who don’t know who you are might not buy one of your products or hire you right away, but they will absolutely check out the free product and information you have on your website.

Host a local event.

Tell your local clients that you will be hosting an informational event and ask them if they could bring someone they think could benefit from your information. Bring as much value as possible to each event, and for every new event, ask your people to just bring one new person.

A recommendation by someone we know well is the best kind of referral your business could get.

Keeping track.

Using the metrics that feel right to you, keep track of which efforts brings the most results. As you go with time, you will find that certain ideas work better than others, and you need to leverage the ones that do work the best.

Most of all, do what feels right to you and your business. If you try something and it works but it doesn’t resonate with you, you don’t have to do it again. There are endless ways to market your business so don’t think you have to do certain ones because you see the people in your industry do them.

What marketing ideas have worked best for you and your business? Leave a comment below describing your best ones!

Updated 13 October 2020