The last thing that you want to do is launch a product, service or program without a deep understanding of your ideal client. Perhaps 2 out of 10 people in your target audience are ready to make a purchasing decision. The remaining 8 are mildly interested.
Therefore, if you are trying to “sell everybody”, you’re wasting 80% of your 5 most valuable resources –time, attention, money, energy and intellectual property. A buyer persona will help you understand what a buyer needs to know, feel and understand about your product or service before they call you.
In this session, you will:
Clarify The Needs, Desires and Pain Points of Your Ideal Client
Learn How To Attract New Customers and Sell More to Existng Customers
Discover The Things Customers Want But Won't Tell You
Recognize The Real Reasons Why People Invest in Products, Services and Programs
Understand Why You Sell Emotions Not Features
Understanding your customer in every way possible will help you market your business in a way that gains their attention. When you demonstrate that you understand and empathize with them, they will be more willing and open to listen to what you have to say. Taking the time to strengthen your ideal buyer client profile will demonstrate why you are the perfect choice to hire.