The Surprise Box Business Model

The Surprise Box Business Model is also an e-commerce model. You curate a package of goodies in a specific niche for your subscribers every month. They don’t know what they’ll get, and the element of surprise delights them as much as the goodies they receive.


If you choose to do this as an e-commerce business, you’ll need team support or outsourced help from a fulfillment company.

Expand your thinking and discover what you can deliver to your subscribers in a “digital” surprise box through email.

If you’re a designer, you can send a surprise design for knitting or sewing.

If you’re a wellness coach, you can send a new and exclusive exercise video and tutorial.

If you’re an artist, you can send new downloadable versions of your art in different formats.

If you’re a writer, you can send a new eBook or story.

Bottom line?

The possibilities are endless. Brainstorm your options and choose the best ones to thrill your customers and keep them coming back for more.

Great surprises are agents of joy.

How can you brighten the lives of the lucky ones who get your surprise box?

How can you make them feel beautiful, looked after, satisfied, and delighted?

How can you show them that you truly care about them and their well-being?

Your surprise box is a shortcut to joy. Whether it’s whimsical, avant-garde, or sumptuous, your surprise box has the potential to become a treasured part of your subscribers’ lives, a treasure they happily pay for because of how it makes them feel.

We spend time, effort, and money on our priorities. Make your surprise box your subscribers’ priority thanks to the great value, attractive pricing, and deluxe packaging.

Give them a taste of your secret sauce and watch them become raving fans!

Want help designing a “Surprise Box Business Model”?

Book a Clarity session today!

Photo by Jess Watters on Unsplash