Increasing Social Media Engagement
Do you feel like you’re talking to an empty room on social media?
You see other people get thousands of replies, Tweets, Facebook comments, and wonder why your messages don’t get the same kind of engagement.
You know you are an expert and have something unique to share, if only people would listen!
This article will help you understand different options when it comes to fostering engagement on your social sites.
The most important first step is to have some kind of strategy to all of your social media work. You want to make sure each step leads to a bigger part of your business. This is why you need a sales funnel in place to guide them through.
The last thing you want to do is to just post sales messages because people want to feel like you care about them instead of you only caring about making the sale.
If you look around most social media profiles, people are constantly pushing their sales message.
Social media isn’t like traditional advertising. Instead, it’s meant to engage, to create conversation. People who follow you want to interact with you. It is much more of a two-way conversation instead of a one-way pushing platform.
The best way to start creating engagement is to get to know the people in your audience. Learn who they are, create content they care about, and ask questions. People want to feel heard, and social media makes that easier than ever before.
Here are some tips to increase the engagement on your social channels:
1. Decide what your end-goal is.
Do you want them to buy a service from you? Buy your product? Get on your newsletter? You must define the goal so you know where to direct the eyeballs you receive.
It doesn’t make sense to direct everyone to “Like” your Facebook business page when no one is buying your product. Understand how your sales funnel works together to build a business that supports you.
2. Work backwards.
Once you know your end goal, map out all of the possible steps before that. Before someone buys from you, they want to know they can trust you and they will get the results they desire.
How can you demonstrate your expertise? Maybe show clips of speeches, interviews, client testimonials, or anything else that demonstrates your expertise.
3. Create engaging content.
Some ideas include:
- Asking questions.
- Sharing your favorite quotes.
- Sharing intriguing photos.
- Sharing funny memes that correspond to your niche.
- Share videos.
- Ask them for ideas or things they want to learn about.
- Interview people who can bring unique ideas.
- Testimonials from past or current clients.
- Free digital downloads.
It’s important to keep a running list of the passion points of your target market to talk about. If you are a life coach, your target market might also have an interest in traveling, work/life balance articles, retreats, ways to manage stress, and productivity. You don’t have to just stick to your one lane you can blend all kinds of passion points to increase engagement.
4. Creating a content calendar.
What days do you specifically want to post? What way are you delivering your message?
If you have blogs or videos, create an outline for the next month for your content. Stick to a realistic schedule that you can create. It is better to have consistent content instead of sparingly posted content.
This is where you would also schedule in content related to current events. If there is a big industry event, can you create content around it?
5. Always stay ahead of the game.
There are so many social media tools out there to manage the workload. Believe me, I know that social media can be incredibly time consuming but these tools are at your disposal to make it easier.
You can make posts cross-post between different platforms, you can schedule them ahead of time, and you can also track the engagement analytics to know the results of your content.
6. Study the analytics.
Once you have been posting content for a few weeks, it is important to go back and see which posts did the best. This will help you tailor content for the future.
Your audience will happily engage with you if you show that you are truly listening to them. They will give feedback where you need it if you in turn give them exactly what they are requesting.
7. Try different social media channels.
There are so many different social media channels for you and your business. Through trial and error you will know exactly what channels work the best for you.
Pay attention to where your target market is. If they’re on Pinterest but not on Google+, make a note of that. Some channels will work better for you than others so give yourself the freedom to explore all different sites to see what works best.
8. Stay on top of mentions.
People will reach out to you through your different social media channels, so make sure to always stay on top of social mentions. People will only reach out so many times before they decide to move on to one of your competitors who will answer their questions, so don’t miss a moment.
Your social media channels will also be instrumental in customer service relations. People who were on the fence about hiring you might see you help one of your other clients solve their problems through social media and be so impressed that they decide to hire you.
9. Study key players in the social media world.
Don’t just simply look at your competitors, but stretch your studying to other big players in other industries. There are many ways to reach out and interact with customers. Implementing strategies you see online could bring a fresh approach that people in your own industry aren’t doing, giving you the ability to stand out above the rest
10. Have fun!
Social media can bring opportunities to your fingertips from all around the world. Embrace the new way of communicating and always remember to stay true to yourself.