How to Create an Editorial Calendar

If you have been on the Internet for any length of time, you have probably heard about an editorial calendar.

An editorial calendar is essentially pre-planning your content strategy. You will write out a list of blog post titles and then carry them over to your posting content calendar.

Most of the people, I coach, get stuck in perfectionist energy. What does an editorial calendar have to do with perfectionist energy? Well, I can almost guarantee you have been putting off creating an editorial calendar because you want it to be perfect. Am I right?

When I start feeling like I “should”/”have to”/”need to” do something, I do my best to take a step back and explore my intention before proceeding.

If you’ve decided that you do, in fact, want to create content to share with the world, this article will help you do just that.

Creating content for your business is breathing life into your brand. Content allows potential clients find you, fall in love with you and be compelled to work with you. Ultimately, this gives you a greater chance to serve more people and monetize your brand.

What is there to write about?
The most common thing I hear is, “I don’t know what to write about.” This will happen in the beginning stages, and as you dig deeper into your business, your experiences, your thoughts, and your ideas will become clear and articles will come to you. Some people call this your “flow”, I like to call it “aligning with your truth”.

Some ideas to explore are:
• What has been your experience in your industry?
• What stories in your personal life can your clients and customers relate to?
• What are the most common questions your clients and customers ask you?
• What were your initial struggles and how did you overcome them?
• What would you tell someone who was new to your industry?

Almost any idea that comes to mind can be turned into a piece of content.
I would like to invite you to get creative and use different ways to express each of these ideas: Create videos, write articles, conduct podcasts, create manifestos, develop workbooks, write books, or anything else you can think of as a medium to share your wealth of knowledge.
Another challenge for you is to write out as many topics as you can possibly think of. A great place to gather ideas are to write down the top 10 questions your clients as you and turn those into articles.

Creating the action plan

Deciding on your calendar can be as simple as blocking out an hour or two every Tuesday to write your content. Like myself, some people have more detailed editorial calendars that lists: blog post, hyperlinks, video, and social media post.

What days can you fit in an hour or two to generate a blog post? Schedule those hours now on whatever calendar system works best for you and be consistent.

After you have all your blog posts topics, determine which part of the year would your clients best need that information. Having a general idea of your clients’ business cycles is the most efficient way to WOW your audience. TIP: Always think a few months prior to when they actually should implement your action steps.

Starting small can be the best step to take. There is nothing worse than creating a huge, complicated list only to not follow through on it and feel like you are letting yourself down. If it helps you, find someone else to hold you accountable for your creating time. Perhaps you both meet for coffee at the same time every week to create content.

Making a schedule
Once you have determined when you will write, now you must decide when you will post. There is no right or wrong day to post. Everything is based on the buyer persona you created that will determine when your audience is most responsive.
Whatever you decide, be consistent.

Tracking your messaging
For some, knowing this information is like breathing air and for others, they do not even blink an eye.
Knowing when you post an article and the traction you gain on whichever social media platform you are on is a piece of the overall picture. You may decide to track your numbers once a month, twice a month or even once a week.
How you measure your social media metrics should be alignment with how you track you results.
Find the schedule that best suits you and roll with that.

Create and adjust as you go
No one is going to hold you down if you sway from the schedule you set. Just remember to be consistent and don’t go too far off the path.

Along your content creation path, you will adjust according to what is happening in your world or how you have been influenced. Some content can be extremely popular and you may want to explore it deeper. New ideas will always surface the more you write. TIP: Be sure to read through and respond to comments readers leave you. It shows your level of engagement AND makes them feel special.

In closing, only make an editorial calendar if you feel it is something that aligns with your business model and business intentions. Your project will feel more painful than spiritual if you don’t truly want to share your knowledge. The way I overcame this myself was to see blogging as a greater service to others. It allows me to be a guiding light that others may need on their journey.

And last but not least, be consistent. Your readers need to know you are there and giving them information they seek. Be the blog post they seek out daily to get their dose of you.
Additional Resources:

Check out this list of  14 Free Editorial Calendar Downloads  compiled by  Sharon Hurley Hall

In the comment section below,  please let me know which template you found most useful.

Have a great day!

Photo by Eric Rothermel on Unsplash